PROJECT OBJECTIVES:
Ambler Skateboard Academy is a located in the greater Philadelphia area in which enlists skateboard instructors to teach young children at their parents request how to skate in a safe environment. The logo mark conveys an aspirational young adult who’s performing a kick flip over the top of a lowercase rounded font intentionally chosen for its approachability. While many skateboarding logos for a variety of companies is very anti-authoritarian and chosen for its risky appeal this logo was designed with parents in mind to convey safety and security while still maintaining a bit of an edge with its bold and unapologetic gold and burgundy color palette. To further maintain ASA’s branding other deliverables included letterhead, business cards, envelopes, t-shirts, skateboard complete sets as well as plain decks and trucker hats.
PROJECT PIECE:
- Logo
- Stationary
- T-Shirt
- Skateboards
- Hats