The New York Knick’s official online store was part of a Fanatics club project that lasted for a total of 3 months. In this time the redesign of the desktop and mobile homepage were the most important pieces of this campaign. The day to day duties such as email, social, banner ads, etc.. were also tasks that needed to be maintained as well, in tandem. Overall, the site shows off then Knicks stars Kristnaps Porzingis as well as Anthony Carmelo, displays a variety of official NBA products and conveys an authentic buying experience to the New York Knicks fan.


  • Homepage – Desktop & Mobile
  • Email Campaign
  • Social Pieces
  • Banner Ads
  • Additional Page Assets