Some design inspiration blogs cover all of the bases and while that’s really cool that they try to show any and everything sometimes you want inspiration in a very particular space. The Dieline is a packaging design only blog and because they focus on just that one particular area of design it really specializes in getting the very best packaging design pieces. They even do a really deep dive into very specific areas of the product design arena and break it down into beverage, food, kid & baby, etc… It’s such a great inspiration site for just about anything packaged.
From their about page:
THE DIELINE RECOGNIZES THE ABSOLUTE BEST IN PACKAGING DESIGN WORLDWIDE AND BRINGS AWARENESS TO THE IMMENSE VALUE THAT LIES IN WELL-DESIGNED BRAND PACKAGING. ESTABLISHED IN 2007, THE DIELINE BELIEVES THAT IMPECCABLE PACKAGING DIRECTLY INFORMS THE SUCCESS OF A PRODUCT OR BRAND. AS THE PREMIERE RESOURCE IN THE INDUSTRY, BRAND OWNERS, CONSUMERS, MARKETERS, AGENCIES, IN-HOUSE CREATIVES, STUDENTS, AND ENTHUSIASTS AROUND THE WORLD TURN TO THE DIELINE FOR RECOGNIZABLE, TRUSTED, AND VALUABLE DESIGN CONTENT.
The Dieline is the world’s most visited packaging design website, and it highlights the importance and value of packaging design for brands in today’s world. By creating a platform where the community can examine projects, learn more about the design process, and stay informed of trends, it encourages designers and brands alike to question their own work and hold themselves to the highest standards possible. In addition to TheDieline.com, The Dieline also runs The Dieline Conference in partnership withHOW Design Live, and the annual The Dieline Awards, a global competition that recognizes the world’s best consumer product packaging design.
Overall, this site is an amazing source of inspiration. If you’re designing something for packaging this could be a very specific source to get the creative juices flowing. Even if you’re not looking for packaging inspiration there’s plenty of great design that will get the ideas going as well. So check out some of the inspiration I’ve hand picked from the site below and then head over thedieline.com after you’re done checking it all out.